Nu Graphics ~ Unique History


	People Approach and History Innovation

	Web-to-Print Brochure (PDF)
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Lots of Soul — Even More Heart

Nu Graphics is passionate about helping our clients solve their digital and offset print challenges. Our eclectic team posses creative problem solving capabilities that give our clients a tangible advantage in the market place — A unique tool box, you could say, that contains: Digital and Offset printing, Variable Data & Purls, DVD and CD Silk-Screening, Grand Format, Automated Marketing Systems: Simply stated, a cross media solutions company with a commitment to excellence and innovation.

Prepress was our beginning and therefore our DNA is grounded in the love of dots, color and innovation. Nu Graphics prepress was the backbone that enabled the company to traverse new frontiers: a virtual "wild west" of cutting edge technologies and decisions that would help shape the entity that we would become. In the mid 1990's, we invested in one of the first digital presses and took a very bold step establishing a foothold in the Boston market place. At that time we primarily employed print brokers to sell our short run digital output. Success!! Well, kind of.... Read on.

Who Are Those Guys?
Best Kept Secret in Boston

Butch Cassidy and the Sundance Kid would look over their shoulders in that 1970's classic and would speculate who was in the posse. They would ask, "Who are those guys?" Nu Graphics understood exactly what Butch and Sundance were saying as we realized that our sales team was not ours and many of our clients did not know who we were.

This lead to our decision in 2001 to employ a direct sales force and to start building our brand in corporate America. We invested in the right people with diverse backgrounds, a common entrepreneurial spirit and have now established strong working relationships with The Boston Beer Company, Harpoon Brewery, Dunkin' Brands, Ernst & Young, The Museum of Science, Dana Farber Cancer Institute & The Jimmy Fund, 3Com, and many more. And here is just a sampling of the out-of-the-box thinking and executions that keep our clients coming back.

Client: The Boston Beer Company
Program: Short Run Vinyl Static Visi Cooler Cling Program. Reduced cost and eliminated waste for in promotions covering Boston Beer's entire product line. Our solution worked particularly well for seasonal products.

Program: padding program for Point of Purchase. Produced digitally with versioning in short run quantity. Enhanced JIT and reduced costs. Made innovative slit in coupon to aide retail staff in application on shelf or glass.

Client: AT Cross
Program: AT Cross Xmas Vinyl Static Cling Solution for 2006 Season. Developed translucent jewelry Case Appliqué to draw attraction to a seasonal promotion.

Client: Dana Farber
Program: Radio-Thon. Developed magnetic board with custom features for adhering items easily in order to apply numbers and other "board" graphics cleanly and visibly.

Client: The Museum of Science
Program: Body Worlds "2" Scratch tickets. Educational reinforcement piece for students having completed tours to create an interactive, informative, and fun way to learn about anatomy.

Client: 3Com Corporation
Program: International Print on Demand System. 3Com needed an international print and distribute system to meet the needs of offices and partners around the globe. We established a simple online ordering system which allows every region of the world to order and pay for Print on Demand brochures with delivery in days no matter the ship-to address. And because pricing is linked to the region, we are competitive with local, rather than North American, pricing.

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