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We have made the shift from a broadcast approach to a highly targeted medium that specifically
meets the needs individuals. One-to-one marketing that consist of personalized messages tailored to a specific recipient. Presently, we
are limited only by our imaginations to find application. Once the marketing plan has been created, the execution is easy. Any system
that can export a comma or tab delimited text file can be used. We also encourage you to share your questions with our team who will
assist you with challenges concerning your project.
Understanding Variable Data
Variable data printing is a form of printing in which the elements of a piece such as text, graphics and/or images may be changed from
one printed piece to the next without stopping or slowing down the printing process. Often referred to as data driven printing, the
variability is driven by information in a database or by information provided by a print on demand end user. For example, a set
of personalized postcards, each with the same basic layout, can be printed with a different name and address on each card. Variable
data printing is mainly used for direct marketing and customer relationship management.
There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy. More
complicated variable data printing uses 'versioning', where there may be differing amounts of customization for different markets,
with text and images changing for groups of addressees based upon which market segment is being addressed. Finally there is full
variability printing, where the text and images can be altered for each individual addressee. All three types of variable data
printing begin with a basic design that indicates which sections can be altered and a database of information that fills in the
changeable fields.
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Personalized Programs
