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Personalized URL Marketing
Personalized URL Marketing provides a powerful personalized landing page to enhance the success of your direct
marketing campaigns. Many direct marketers ignore the large percentage of recipients who prefer to respond
via personalized landing pages (PURLs). And the traditional corporate landing page or web site just doesn't meet
the expectations of today's web-savvy audience. Personalized URL Marketing engages these highly valuable prospects
with their own VIP landing pages.
A Personalized URL is a web address that incorporates the recipient's name. For example:
www.georgewashington.yourURL.com
The Personalized URL is then applied to all demand generation pieces including direct mail, email, and other
one-to-one marketing media.
Visual: Edited chart for VistaPrint (PDF)
Learn about our personalized programs »
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PURL Marketing
