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Nu Graphics
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Web-to-Print &
Marketing Automation


PURL Marketing

Personalization



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Personalized URL Marketing
Personalized URL Marketing provides a powerful personalized landing page to enhance the success of your direct marketing campaigns. Many direct marketers ignore the large percentage of recipients who prefer to respond via personalized landing pages (PURLs). And the traditional corporate landing page or web site just doesn't meet the expectations of today's web-savvy audience. Personalized URL Marketing engages these highly valuable prospects with their own VIP landing pages.

A Personalized URL is a web address that incorporates the recipient's name. For example: www.georgewashington.yourURL.com

The Personalized URL is then applied to all demand generation pieces including direct mail, email, and other one-to-one marketing media.



Learn about our personalization programs »



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