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New Mobile Internet Device and Service Platform to Power Digital Signage Network
Concord, MA, June 9, 2010 — Nu Graphics, a full service print innovations company, and Isabella Products, a mobile
Internet device and services company based in Concord, Massachusetts, announced today an agreement that will enable Nu
Graphics to become the first commercial reseller of Vizit™ for the digital signage and advertising management marketplace.
Isabella Products’ Vizit is a new mobile Internet device that allows users to deliver digital content seamlessly over its
VizitMe.com content management platform via the cellular network.
Vizit’s cellular connectivity allows businesses to send targeted advertising content to stores across the nation by simply using
VizitMe.com to deliver context-specific content on each display. The simplicity and interactivity of VizitMe.com allows content
to be dynamically updated to a specific business, promotion, and/or market at a moment’s notice. Field updates no longer
need to be made to displays due to the cellular connectivity, which allows the immediate and remote upload of any new
content.
Nu Graphics digital signage solution will include Design, Delivery, and Management of custom advertisements, promotions,
coupons, and syndicated content. At a fraction of the cost of traditional print or digital signage, Nu Graphics is offering the
ability to have such content dynamically accessible and targeted through the Vizit display network.
The display from Nu Graphics will be branded the “Nu View,” which will be one of the first cost effective mobile solutions for
the delivery of digital signage into Retail, POP, POS, and personalized display markets. This creates an additional platform
for Advertisers to more effectively reach consumers with real time, relevant messaging, brand control, and message
management.
Nu View will offer customers an unparallel number of "viewing impressions" that can be delivered to consumers with a low
overhead cost. No IT infrastructure is required to deploy or support a Nu View solution, and it can be up and running immediately after purchase and activation of the displays. Nu Graphics also expects to eventually support Motion Graphics
on the display.
The cost of Nu View is one of the most effective implementations of digital signage that has come to market. As Kevin Ruttan, a senior executive for Nu Graphics, underscores, "This is a game changing technology for the Digital Signage
Industry.”
Wayne Moda, CEO of Nu Graphics, also believes that Nu View is "A real-time display that is nomadic for the QSR and retail
industries that is also cost effective. Vizit becoming a digital display for advertising is a momentous first, especially in
delivering new ads on a store-by-store or regional basis and offering remote management of the display.”
“Our partnership with Nu Graphics brings an innovative dimension to advertising and digital signage with our compelling
mobile technology solution”, says Matthew I. Growney, Founder & CEO of Isabella Products. “We believe that enterprises
looking to extend their branding and advertising reach into their respective markets will definitely see enormous benefit from
using the Nu View-Vizit and the VizitMe solution.”
The overall design of the Vizit display has an interactive appeal. Crowned the winner of the Best Embedded Consumer
Mobile Device at Mobile World Congress in February, Vizit has been sold mainly as a consumer device through VizitMe.com
and Amazon.com. Rapidly growing in usage, Vizit currently enables people to send and receive digital photos or images
over the cellular network and features an easy-to-use interface, real time photo sharing, a full-touch interactive display and
remote photo management from VizitMe.com. Vizit’s ultra-thin display is wall-mountable and available in charcoal with a
black accent or silver with a white accent. Vizit measures 10.9” wide x 7.4” high x .65” deep. To learn more about Vizit,
please go to VizitMe.com.
About NU Graphics Etc., Inc.
Nu Graphics is a full service cross media solutions provider to the graphic communication and print industry. The company
has a tradition of implementing technologies that are ground breaking and customer focused. Nu Graphics provides a wide
range of innovative solutions to its customer base. For more information, please visit www.nugraphics.com
Nu Graphics Media Contact
Kevin Ruttan
Nu Graphics Etc., Inc.
kruttan@nugraphics.com
1-781-938-6164
About Isabella Products, Inc.
Isabella Products, Inc. is a revolutionary new product company focused on developing innovative solutions for emerging
consumer needs. With its initial product, Vizit™, Isabella enables consumers to interact with the billions of unshared images
found within camera phones, PCs and the Internet by combining a state-of-the-art touch-screen display with wireless network
capabilities. Isabella Products is led by a world-class management team with deep experience in the consumer electronics
industry. For more information, please visit www.isabellaproducts.com.
Isabella Products Media Contact
Kalindi Multani
Fleishman-Hillard International Communications
Kalindi.Multani@Fleishman.com
1-312-932-2806
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